This first collection can be considered the highest representation of the entire project philosophy.
Minimalism and simplicity are core elements, together with an extreme attention to detail. Within this collection, the labels unite to convey a singular, resounding message: (AGAINST LABELS). They represent a fresh, optimistic generation of labels—friendly, inviting, and radiating positivity.
Each material and color choice within this collection has been meticulously curated to communicate precise messages. The canvas serves as our canvas of choice, exclusively cloaked in white and black. These hues, symbolic of the Earth’s duality—light and dark, yin and yang, sun and moon—mirror the facets of our individuality.
Intertwined with these canvases, woolen strings metaphorically represent the mental and emotional boundaries that sometimes encircle our free-spirited souls. In this scenario, labels emerge distinct, purposeful, and resolute. They introduce a message of hope, declaring their identity as labels while embracing a profound mission—being (AGAINST LABELS).
